> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nextlevelmca.com/llms.txt
> Use this file to discover all available pages before exploring further.
# What does the Pipeline report show?
> Where deals get stuck and why they're lost: the funnel from new deal to funded, stuck deals by stage, lost reasons and deals that went quiet.
The Pipeline report shows how deals move: how far the period's new deals got, which deals are stuck in a stage, and why deals are lost. Admins see the whole account. Managers see their reps' deals.
Open it from the dashboard: **Business** tab → **Deal flow** or **Pipeline today** → **See full report**. For the period, comparison, filters and downloads, see [Reports](/help/reports).
## The figures
| Figure | What it counts |
| - | - |
| **In play** | Deals open right now (not funded and not lost), and the amount they request. |
| **New deals** | Deals created in the period. |
| **Won** | Deals funded in the period. |
| **Lost** | Deals closed out in the period. |
| **Conversion** | Of the deals created in the period, the share that funded, and how many days it took on average. A deal funded the day it was entered counts as 0 days; a deal entered after it had already funded is left out. |
| **Stuck** | Deals in play that haven't changed stage in 7 days, or in longer than deals usually take in that stage. |
Click a figure to list the deals behind it. **Stuck** lists the oldest first, with the days in stage in red.
## Funnel
The funnel follows the deals created in the period and shows how many reached each step: **Sent to a lender**, **A lender answered**, **Got an offer**, **Offer accepted**, **Contracts signed** and **Funded**. Each step shows its share of the new deals, and in red how many dropped off since the step before. Click a step to list the deals that reached it.
## Why we lose deals
* **Closed by hand:** deals closed out in the period, counted by the reason picked when they were closed. Click a reason to list its deals; hover over the reason in that list to read the note.
* **Every lender declined:** deals where every lender they went to declined, the last decline in the period, with the lenders' decline reasons as chips. See [Lenders report](/help/lenders-report) for the reasons.
* **Went quiet, right now:** deals in play where **no lender has replied** for 3 to 30 days, and deals **waiting on the merchant** for 2 days or more: an open document request, or an offer shared with them that they haven't answered.
The lost reasons are: **Merchant unresponsive**, **Declined by all lenders**, **Merchant took another offer**, **Rates too high for merchant**, **Merchant no longer needs funding**, **Missing documents**, **Fraud / risk flag**, **Duplicate or test deal** and **Other**. Every way of losing a deal asks for one: **Close out deal** in the deal's menu, **Move stage** to Dead, and dragging a card onto Dead. See [Deals and the pipeline](/help/deals-and-pipeline).
## Stages
One row per stage, for the deals in play right now: **Deals now**, the amount **Requested**, the **Avg** and **Longest** time in the stage, **Stuck after** and how many are **Stuck**.
**Stuck after** is 7 days, or how long deals usually take to leave that stage when that's longer: the time within which 3 in 4 deals moved on, once at least 5 have. Click a stage to list its deals, oldest first, or click its red **Stuck** count to list only the stuck ones.
## Common problems
Those were closed out before October 2026, when picking a reason became required.
Stuck goes by stage changes. A deal whose submissions and offers are moving but whose stage hasn't changed in 7 days counts as stuck. Move it to the stage it's really in, or bind your stages to events so they move on their own; see [Pipeline stage events](/help/pipeline-stage-events).
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