> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nextlevelmca.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Assign leads in bulk from the CRM

> Released 2026-10-13 · App, CRM

<Update label="2026-10-13" tags={["App", "CRM"]}>
  Admins can now give many leads an owner at once. Tick leads on the CRM's Leads list, or use **Select all**, and click **Assign** in the bar above the list.

  * **Share leads between reps:** evenly, by share (say 50/30/20), or to the reps with the fewest leads first.
  * **Choose which leads:** all of them, only the ones with no owner, or only one rep's, which is how you hand out the book of a rep who left.
  * **Unassign** takes the owner off, and **Followers** adds or removes followers.
  * **Nothing changes until you confirm.** You see how many leads each rep gets, and which are already right. With **Select all**, the list's search runs again and must find exactly the leads the CRM showed, or nothing is written.
  * **Deals follow their lead:** deals with no originator get the lead's new owner. Each rep gets one notification for the batch.
  * **It runs on its own:** you can close the window. Every assignment is listed in **Settings → Team → Lead assignments**, where you can stop one or undo it.

  See [Assigning leads in bulk](/help/bulk-assign-leads).
</Update>

<p><a href="/changelog/changelog">← All updates</a></p>


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